benefit concepts, inc.
Branding
This well-established health insurance broker was seeking to enhance their overall brand and update their website to appeal to three target audiences: small to mid-size employers, individuals and agents. Coobo Media re-designed the company's logo to create a stronger, more recognizable brand image and create broader appeal, byusing a simple, graphical representation of "BCI", the company's initials, to create a quick and visual connection to their brand. In addition, we redesigned their website to improve site navigation for each target market and revised and added new copy to improve its search engine rankings.
