Coobo Media

hcvf/swagelok

Marketing

Project details
  • E-Marketing
  • Social Media
  • Internal Marketing

This Houston-area distributor of Swagelok products has no trouble getting business. What they needed was a way to disseminate information about new products and special events to their many customers in the Houston area. They also wanted to reach out to engineering students at local universities to educate them about the quality and value provided by Swagelok products. Coobo Media helped them to design a monthly newsletter, which is sent via email to nearly 1,300 customers. In addition, we also created HCVF branded Facebook and Twitter pages. An editorial calendar was also developed to ensure consistent messaging and tone on their social media sites as well as their company blog. The calendar also serves to help them manage the update and posting process internally, ensuring that Swagelok corporate guidelines and requirements are always being met.